Samsung's 2023 Neo QLED TVs Can Automatically Upscale SDR Content To HDR

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7 months ago

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Samsung’s 2023 Neo QLED TVs Can Automatically Upscale SDR Content To HDR

Samsung

At CES 2023 in Las Vegas, Samsung unveiled its latest range of Neo QLED, Micro LED, and OLED TVs with AI and enhanced picture processing.

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At CES 2023, Samsung unveiled its latest range of Neo QLED, Micro LED, and OLED TVs with AI and enhanced picture processing. The announcement came a day after the company revealed that its latest QD-OLED displays would offer a peak brightness of “more than 2,000 nits” and improve power efficiency by up to 25 percent. Last year, Samsung announced its first OLED TV in almost a decade as part of its efforts to compete in the segment with market leader LG. The company’s first Quantum Dot OLED (QD-OLED) TVs are said to offer higher brightness compared to standard OLED panels.Samsung’s new TV lineups come with a plethora of innovative features, including SDR to HDR conversion. As explained by Samsung, the auto HDR remastering feature is part of the new Neo QLED TV lineup that the company says uses AI deep learning technology to “analyze and apply real-time high dynamic range (HDR) effects on standard dynamic range (SDR) content on a scene-by-scene basis.

The company claims that the new technology makes SDR content “brighter and livelier for absolute immersion.” The feature is optional, meaning users can turn it off if they want to keep the images natural and without any artificial enhancements.

Samsung’s 2023 TV Lineup

The Neo QLED lineup comes in 8K and 4K flavors, offering buyers enough options based on their needs and budget. The TVs are powered by Samsung’s Neural Quantum Processor, which support 14-bit processing and AI upscaling, enabling features like Shape Adaptive Light Control and Real Depth Enhancer Pro. According to Samsung, they combine to produce 3D, lifelike pictures that offer an enhanced TV-viewing experience.Alongside Neo QLED, Samsung also announced new Micro LED and OLED lineups as part of its largest TV range ever. The former includes a slew of models with different screen sizes, including one that measures a whopping 140 inches. The lineup will also include 114-inch and 101-inch models, but Samsung is also offering more mainstream sizes for the living room, including 89, 76, 63, and 50 inches.

Micro LED TVs have typically been priced at a premium, largely due to their massive screen sizes. While Samsung didn’t reveal the pricing of the individual models, the smaller sizes available this year will likely bring down the prices to make them more appealing to mainstream consumers.

Finally, Samsung’s new OLED lineup comes with Quantum Dot technology and is available in 55, 65 and 77-inch screen sizes. The TVs also feature Samsung’s Neural Quantum Processors like the Neo QLED lineup, thereby offering improved brightness and color accuracy. Samsung is also targeting gamers with this particular lineup by offering 144Hz panels with support for Samsung Games Hub. The Samsung OLED TVs also come with AMD’s FreeSync Premium Pro certification for a tear-free, low latency HDR gaming experience.

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