Categories: Upwork

What skills to put in Upwork 2024


Getting your first job on Upwork as a newbie needs skills patience, perseverance, and strategic planning. You may position yourself as a competitive candidate on Upwork by optimising your profile, creating targeted proposals, and using your talents and network. Embrace the road, learn from each experience, and watch your freelance business take off with each successful project.

Essential Skills for Upwork Profiles in 2024

In 2024, certain skills remain in great demand on Upwork, reflecting changing industry demands and rising trends.

1. Digital Marketing:

With firms focusing more on online skills  presence and client engagement, digital marketing abilities remain in high demand. Demonstrate proficiency in social media marketing, search engine optimisation (SEO), email marketing, and content creation.

2. Web and Mobile Development:

As technology advances, the demand for skilled web and mobile developers stays high. Highlight your knowledge of programming languages such as JavaScript, Python, and Swift, as well as experience with web development frameworks such as React and Angular and mobile development platforms such as iOS or Android.

3. Graphic Design:

Visual communication is essential in branding skills  and marketing campaigns. Demonstrate your graphic design talents by using technologies such as Adobe Photoshop, Illustrator, and InDesign. Emphasise your experience in designing logos, branding materials, and digital assets for web and print.

4. Writing and Content Creation:

Quality content reigns supreme in digital marketing and online communication. Emphasise your writing abilities by mentioning experience in content production, copywriting, blogging, and editing. Write for several platforms and audiences, emphasising adaptability.

5. Data Analysis and Analytics:

Data-driven decision-making continues to influence company strategy across industries. Demonstrate competency with data analysis tools such as Excel, Google Analytics, and Tableau. Highlight your experience evaluating data, developing insights, and providing data-driven recommendations.

6. Virtual Assistance:

As remote work becomes increasingly popular, the demand for virtual assistants grows. Highlight your organisational skills, communication ability, and familiarity with products such as Microsoft Office, Google Workspace, and project management platforms.

7. Video Production and Editing:

With the rise in video content consumption, skills in video production and editing are becoming more valuable. Demonstrate experience in video editing software such as Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve. Highlight your experience in generating and editing captivating video content for a variety of platforms.

8. E-commerce and Dropshipping:

The e-commerce business is expanding, generating chances for freelancers that specialise in e-commerce management, product listing optimisation, and dropshipping. Showcase your understanding of platforms such as Shopify, WooCommerce, and Amazon Seller Central.

9. Language Translation and Localization:

Language proficiency is extremely useful in today’s global business. Highlight your ability to translate and localise for in-demand languages, as well as your cultural understanding and sensitivity.

10. Project Management:

Effective project management is required for successful collaboration and project delivery. Demonstrate expertise in project management approaches, communication, and organisation. Highlight your experience leading and organising initiatives to ensure their success.


As the freelance industry evolves, remaining current on in-demand skills is critical for success on sites such as Upwork. By demonstrating expertise in digital marketing, web development, graphic design, writing, data analysis, virtual assistance, video production, e-commerce, language translation, and project management, freelancers can increase their chances of landing projects and thriving in the competitive freelance marketplace of 2024. Long-term success on Upwork and other comparable platforms will require continuous skill development and adaptation to industry trends